About amerin

amerin is an independent beauty and wellness brand. Our facial dermocosmetics focus on skin longevity, while body care and our WELLNESS selection address everyday care needs.

We create beauty and wellness products with care, curiosity and close attention to your daily experience. Each formula is developed to support well-being and confidence, guided by what matters to you.

As an independent, family-owned company, we can take a long-term approach to product development and stay close to our values.

We invite you to discover care that feels personal, considered and easy to make part of everyday life.

amerin products are created to fit naturally into your daily routine, with textures and formulas you can enjoy using. 

Independence gives amerin the freedom to take a long-term view: thoughtful formulas, consistent quality and fair pricing.

Choosing amerin also supports an independent business that values honest work and small entrepreneurs.

At amerin, we focus on thoughtful choices and products that earn their place in your routine.

Care you can return to, every day.

- Alexandru Albu, founder Beauty & Wellness Counter & amerin

VISION

To make beauty and wellness part of everyday care through thoughtfully developed products for skin, hair and well-being. We aim to inspire confidence and more considered choices.

VALUES
  • People First: Our customers and partners guide our decisions.
  • Integrity: We work with honesty and consistency.
  • Sustainability: We seek to make more considered choices in how we create our products.
  • Innovation: Thoughtful formulas informed by science and nature.
  • Empowerment: We support small businesses and communities.
  • Authenticity: We stay true to our values in the products we create.

CREDO

We work with manufacturing partners locally and internationally, chosen with care for product quality and fair value.

PROMISE

We bring together premium dermocosmetics, hair and body care, and nutritional supplements, guided by quality, transparency and integrity. Through our B2B programme, we support small entrepreneurs as they build their businesses. Our aim is to create thoughtful formulas and care you can make part of everyday life.